Sealed Air Company Hbs Case

For the selective utilization of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24, 1985 Sealed Air Corporation The president and CEO of Sealed Air Corporation, T. J. Dermot Dunphy, clarified the firm’s 25% normal yearly development in net deals and net income from 1971 to 1980: The company’s history has been described by specialized achievement and market initiative. During the most recent 10 years we based on our improvement of the main shut cell, lightweight padding material, presented the principal froth set up bundling framework, and built the primary complete sun based warming framework for swimming pools.We plan to follow a similar administration rules during the 1980s. We expect to look for advertise authority since showcase initiative advances benefit, and encourage mechanical administration since it is the main long haul assurance of market administration. In July 1981 Barrett Hauser, item director of Sealed Air’s Air Cellular Products, was thinking about Dunphy’s the executives reasoning as he thought about how Sealed Air ought to react to some unexpected rivalry in the defensive bundling market.As item administrator, Hauser was answerable for the shut cell, light-weight padding material that Dunphy had referenced. Fixed Air’s enrolled trademark name for this item was AirCap. 1 AirCap padding materials had consistently confronted an assortment of rivals in the defensive bundling market. All the more as of late, be that as it may, a few little provincial makers had created around Sealed Air’s producing process licenses and started to advertise modest impersonations of AirCap in the United States. AirCap Cushioning and Its CompetitorsAirCap padding was a reasonable, overlaid plastic sheet containing air pockets of uniform size (see Exhibit 1). The component that separated AirCap padding from all other air pocket items was its â€Å"barrier-coating†: each AirCap bubble was covered within with saran. This extraordinarily expanded air maintenance, which means less pressure of the material during shipment and, subsequently, better security. Obstruction covering and its client benefits had been the focal subject of Sealed Air’s AirCap padding selling exertion for a long time. Fixed Air, AirCap, and Instapak are enrolled  ® trademarks of Sealed Air Corporation. Sun oriented Pool Blanket is a TM trademark of a similar enterprise. Robert J. Dolan, partner educator, arranged this case as the reason for class conversation as opposed to represent either viable or ineffectual treatment of a regulatory circumstance. Certain nonpublic information have been masked. Copyright  © 1982 by the President and Fellows of Harvard College. To arrange duplicates or solicitation consent to imitate materials, call 1-800-545-7685 or compose Harvard Business School Publishing, Boston, MA 02163.No piece of this distribution might be recreated, put away in a recovery framework, utilized i n a spreadsheet, or transmitted in any structure or by any meansâ€electronic, mechanical, copying, recording, or otherwiseâ€without the authorization of Harvard Business School. 1 This record is approved for utilize just by Md. Saquib Hussain in promoting ? nal educated by Suresh Ramanathan from October 2012 to October 2012. For the elite utilization of M. HUSSAIN 582-103 Sealed Air Corporation Between 1971 and 1980 Sealed Air and Astro Packaging of Hawthorne, New Jersey, were the main air bubble bundling material makers in the United States.Sealed Air authorized Astro to utilize Sealed Air’s protected innovation. Astro delivered two kinds of air pockets: an obstruction bubble like AirCap,2 and an uncoated air pocket. Its deals were part about equitably between the two. In 1980 Astro’s all out U. S. deals were around $10. 5 million, contrasted and $25. 35 million in U. S. deals for AirCap padding. Fixed Air’s showcase instruction had made clients mindful o f the upsides of covered air pockets; thus, uncoated air pockets had never accomplished more noteworthy than a 15% dollar portion of the U.S. showcase before 1980. In July 1981 uncoated air pocket tasks were being set up in Ohio, California, and New York. GAFCEL, which served the metropolitan New York advertise, was the main rival yet to accomplish critical deals volume. Two GAFCEL salespeopleâ€one full time, the other about half timeâ€had arrived at a $1 million yearly deals rate. A few of AirCap’s merchants had taken on the GAFCEL line. Hauser was getting ready to prescribe Sealed Air’s response to these to some degree unexpected competitors.The firm could deliver an uncoated air pocket as efficiently as GAFCEL inside a month with no significant capital venture; it could run on machines utilized for another Sealed Air item. If Hauser somehow happened to suggest that the noteworthy victor of obstruction covering offer an uncoated air pocket, he would need to det ermine timing, the showcasing program for the new item, and any changes in arrangements for AirCap padding and Sealed Air’s different items. As Hauser contemplated his choices, he again flipped through the reference booklet as of late circulated to Sealed Air’s deals power: â€Å"How to Sell against Uncoated Bubbles. †The Protective Packaging Market The three significant use fragments of the defensive bundling market were: 1. Situating, blocking, and supporting: These defensive materials needed to make sure about huge, substantial, as a rule semirugged things in a holder. Run of the mill applications included shipment of engines and PC peripherals. 2. Adaptable wraps: These materials went under less weight per square foot. Applications included china, little extra parts, and light clinical instruments. 3. Void fill: These materials were added to forestall development during delivery when a thing and its defensive wrap (assuming any) didn't fill its carton.The si tuating, blocking, and supporting business sector was one of a kind as a result of the heavier loads of things sent. Adaptable wrap and void fill were in some cases hard to isolate in light of the fact that it was advantageous to utilize a similar item for the two capacities. The key qualification was that free fills (for example, polystyrene dots) commanded the void fill advertise however gave no padding insurance and, subsequently, didn't qualify as adaptable wrap. Until 1970 most materials utilized for defensive bundling were delivered essentially for different purposes. Overwhelming, paper-based items had ruled the market. Fixed Air was one of the first Astro’s obstruction bubble and the AirCap bubble varied in both assembling procedure and covering material. Astro utilized nylon as opposed to saran. The essential thought of strengthening the polyethylene air pockets to improve air maintenance was, be that as it may, the equivalent. 2 This record is approved for utilize j ust by Md. Saquib Hussain in advertising ? nal instructed by Suresh Ramanathan from October 2012 to October 2012. For the elite utilization of M. HUSSAIN Sealed Air Corporation 582-103 organizations to move toward the market with a client direction, I. e. , it started item improvement with an appraisal of packagers’ needs.Since then an assortment of items explicitly intended for defensive bundling had showed up. Fixed Air served these business sectors with two items: 1. Instapakâ ® froth set up frameworks (1980 overall deals of $38. 8 million) could oblige any application, however their most favorable use was for overwhelming things. In this procedure two fluid synthetic concoctions were siphoned into a delivery compartment. The synthetic substances quickly extended to frame a froth pad around the item. Instapak’s relative bit of leeway brought about a larger part of uses in situating, blocking, and propping. . AirCap bubbles (1980 overall deals of $34. 3 million) bas ically served the adaptable wrap and void fill markets. Notwithstanding covered and uncoated polyethylene air rises, there were two significant rivals in these business sectors: paper-based items (cellulose wadding, single-face ridged, and indented kraft), and froths (polyurethane, polypropylene, and polyethylene). A passage from an AirCap limited time pamphlet in Exhibit 2 shows how Sealed Air situated AirCap as a savvy substitute for these serious items and free fills.The handout previously brought up the cost investment funds from AirCap padding, at that point introduced aftereffects of â€Å"fatigue† and â€Å"original thickness retention† tests to show AirCap’s defensive prevalence. Show 3 contrasts items serious and AirCap padding and Exhibit 4 gives their U. S. Iist costs, which speak to relative expenses for any request size from an end client. Amount limits were offered on all materials. Purchasing Influences The multiplication of bundling items and the absence of effectively obvious all inclusive prevalence created turmoil among end users.For model, items, for example, pewter mugs were transported around the United States in AirCap padding, Astro covered air pockets, or even old papers. Clients were a differed part. Some purchased on a logical value/execution premise. They comprehended â€Å"cushioning curves†, for example, those in Exhibit 5. Fixed Air could give freely estimated padding bends to serious items just as its own. In any case, numerous organizations did their own testing. At the opposite finish of the range were firms with â€Å"a buying division mentality,† as some bundling materials providers put it.Price per square foot was their first thought, conveyance their second. As one Sealed Air official remarked, â€Å"To these individuals, padding bends resemble bookkeeping numbers. They figure you can make them state anything you need. † There were no methodicallly gathered information on the purch asing procedure or the degree to which cost commanded execution in the buy choice. In view of his experience as an area team lead and now item supervisor, Hauser speculated that a bundling engineer affected about 40% of the material buy choices. 3 This report is approved

Focused Questions Various groups Coursework Example | Topics and Well Written Essays - 3000 words

Centered Questions Various gatherings - Coursework Example Jerrel was the more established one. â€Å"Identical like twins my sweet pumpkins!†-their mom used to state adoringly. Experiencing childhood during the 60s and 70s progressing time, Cedric and Jerrel saw the times of battle for Black rights and freedom yielding organic product. There were different changes that were going on. The Supreme Court passed a decision that isolation of schools as per races was not sacred; thusly critical integration of schools occurred in the last 50% of the 1960s. It was energizing for Jerrel and Cedric to become friends with â€Å"the White people† and to be dealt with their equivalents. The youthful American African siblings were sharp and clever and exceeded expectations scholastically. It was cheering for their folks to see the pattern during the 1960s that more noteworthy number of Blacks was being taken a crack at universities. Jerrel and Cedric saw their senior cousins, and later on themselves, working their way through decent univers ities and getting great degrees (â€Å"Unrest in the State†, 1974). The Black white collar class family commonly portrayed of the spouse, who had two occupations. In the event that the spouse was working, she was not given long maternity leaves after labor and needed to return to birth practically after it. Such was the situation with Leonard and Sophia. Leonard was a minister by calling yet additionally used to work in a bread shop in the nighttimes. The additional cash that he produced using the bread kitchen was utilized both for little foundation works that Leonard did and to accommodate the family. Sophia had additionally been working since before she got hitched to Leonard. Anyway being a Black, she had harder work limitations that her White partners. She was given shorter maternity leaves and frequently whined to her better half of working environment segregation. Movement inclines out of the South proceeded during the 1960s yet the period additionally saw an augmentat ion in the overall wages of African American specialists. Toward the beginning of the 1960s, the normal African American with Bachelors got about 60% of the pay of their White partners (Fuchs, 1990). The Civil Rights Act of 1964 is credited to the additions in compensation. In this manner, when Jerrel and Cedric entered proficient lives, their mom would boast with satisfaction at the way that her children got by. The changing time of the 60s and 70s was normal for an ascent in the future of Blacks and significant antidiscrimination activities were likewise embraced (Backend, 2010). By the by, life for youthful dark men was intense. Most were in jails when they got their secondary school equivalency and the quantity of dark men who headed off to college was altogether not exactly the quantity of dark ladies (Welch, Gruhl, Comer and Rigdon, 2008). In spite of the issues in the general public, Jerrel and Cedric figured out how to avoid jail and lead a moderately wrongdoing free youth. Another change that was clear in the second 50% of the twentieth century was the expansion in single-parent Black families. A wonder that was found in African American families during the 1960s was fatherlessnesss. Female-headed family units and wrongness, albeit basic in the American culture, turned into an acknowledged standard among the Black people group (Committee on Appropriations United States Senate, 2005; Schumacher, 2008). Cedric and Jerrel’s family couldn't remain invulnerable to it for long. Anyway it was not on the grounds that Leonard followed lustful wants as was regular among wedded Blacks. He concluded that he needed to go on a proclaiming strategic. He left his two children and his significant other with a portion of his reserve funds

The Wine Market in the United States

Case investigation It is apparent that the wine showcase in the United States is developing immensely. The equivalent can be prove in European nations. The improvement of the wine quality as of late has demonstrated that the interest for the item is high, particularly in the United States. Also, the opposition for the US advertise as a vital and extravagant wine showcase means that the market is developing with time.Advertising We will compose a custom exposition test on The Wine Market in the United States explicitly for you for just $16.05 $11/page Learn More Moreover, the revival of the old world wine makers in the European nations means that wine advertise is yet to soak. Throughout the years, the interest of wine has vacillated as can be prove for the situation investigation of the worldwide wine war. A portion of the variables that has influenced this interest incorporate, value, client inclinations, showcase separation, chain of dissemination and wine quality (Anderson 278). T hen again, the gracefully of the wine has been influenced by the accompanying elements; the cost of the item, wine creating innovation, the cost of related items, for example, lager, the climatic states of the wine delivering nations and sponsorships given to wine makers or grapevine producers. In the accompanying conversations, the above perspectives will be delineated in an inside and out way. As prior showed, the wine showcase is developing quickly. A case of such is exemplified in the US wine showcase. It is stated that with time another age of wine buyers began to lean toward wine contrasted with traditional liquor shoppers in America. From this point of view, it is outstanding that lion's share of the Americans are utilized to alcohol and brew (Bartlett 3). Be that as it may, with time, larger part of the liquor buyers began to comprehend the medical advantages that are collected from taking wine. Truly, American wine makers couldn't fulfill the household advertise, inciting m ore wine to be imported from the old world’s wine makers. Another support of the extended market of wine is that a portion of the old world wine makers had just begun to fight for a prepared market of wine in America. The opposition was to a great extent contributed by cost and quality variables. The Europe’s advance on the American market through different strategies is a case of a promising wine advertise. A case of such is confirm by the sponsored showcasing on wine items. Indeed, the sponsoring of these items is because of an European Union strategy on horticulture. Then again, the American US makers have played another job of rebranding the outside wines as their own. Instances of such wine are the Italian wines; Ecco Domania and the Bella sera wines.Advertising Looking for exposition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More In request to decide the interest of wine in the wine busin ess, one needs to consider the different components that impact the commodities’ request. For this situation, the wine’s request has inconceivably changed or vacillated after some time. In the first place, the cost of the wine in old world wine makers was generally high. This is because of the way that, wine was just connected with class and distinction. The expanding of the cost influenced the interest of the item and in due time, the interest of wine had decreased in a significant number of the old world wine creating nations. Case of such is prove in Chile, Argentina and in Spain. The passageway of the new world wine makers, specifically; US and Australia, saw the opposite of this interest. The two nations guaranteed that wine was created with the most current innovation and made accessible at lower costs to a significant number of the wine customers. Moderately, this expanded the interest for wine. America has a great deal of liquor buyers and their inclination onc e in a while relies upon the cost of the product. In a similar setting, the consumers’ inclinations will decide the interest of the item being referred to. If there should be an occurrence of the American wine shoppers, the vast majority of them favored the outside wines. This was after the local wine makers in America began to build the cost of their wines (6). In addition, a portion of the wine shoppers in America had faith in the legitimacy of the wine mixed in the old world. This influenced the interest of the nearby American-made wines, inciting for more wine brings into the nation. Another explanation that influences the interest of wine in America is the cost of other mixed beverages, for example, brew and alcohol (Bartlett 3). As showed before, lion's share of the ordinary Americans are utilized to lager and alcohol. Brew and alcohol can be named as substitutes to liquor. Since the costs of the two substitutes are generally lower than wine, the interest for wine goes down. Anyway different factors such medical advantages make a greater amount of the Americans expend wine than other mixed beverages. Nonetheless, a more popularity on wine doesn't make lager and alcohol second rate. The predominance of a ware relies upon the inclination of the purchaser. Larger part of the wine customers in the US are blessed by the gods individuals, accomplished and web insightful. As per the contextual investigation on the worldwide wine wars, the US wine customer base is additionally named as value touchy (6). This displays the complexity of the US wine buyers. This implies they can purchase wine paying little heed to the cost, however with specific contemplations; utility. The wine purchasers need to purchase a result of significant worth and which they consider as quality. This is the explanation they lean toward low-valued wine from outside nations, and which they despite everything accept is still of acceptable quality.Advertising We will compose a custom ex position test on The Wine Market in the United States explicitly for you for just $16.05 $11/page Learn More Supply is another significant angle to consider while talking about the wine business in the US. As indicated by Amerine and Josyln (146), the gracefully of wine into the US advertise has been impacted by factors talked about in this. Right off the bat, the cost of the item in the US was moderately high thinking about that the item was under severe guidelines (Bartlett 2). Then again, a large portion of the old world wine makers had little wine creation limit. This caused the new world wine makers to corner their market domains causing the cost of the product to go high. In the majority of the European nations, the cost of the grapevines was purchased moderately low by the shippers and different organizations that were associated with enormous scope wine creation. The cost of basic factors that add to creation of wine, for example, land or work can either diminish or build th e gracefully of the product. For instance, the discontinuity of land in a considerable lot of the European nations like Germany and UK diminished the gracefully of wine. For this situation, cultivating of the grapevine was done in little scope and just scarcely any cultivators provided the vines. Then again, enormous tracts of land in both Australia and America were utilized as vineyards. With time, the new innovation utilized in creating wine by the new world made it simpler to diminish work and all expenses related with land and creation (4). Accordingly, this decrease of the creation costs expanded the flexibly of wine in the extending of wine advertise. Thirdly, the government’s activity to finance ranchers who had vineyards and wine making organizations guaranteed that a portion of the old world wine makers provided more wine. Works Cited Amerine, A., Maynard and Josyln, A., Maynard. Table wines: The innovation of their creation, Volume 2. Berkeley, CA: University of Cal ifornia Press, 1970. Print. Anderson, Kym. The world’s wine markets: Globalization at work. Northampton, MA: Edward Elgar Publishing, 2004. Print. Bartlett, A., Christopher. Worldwide wine war 2009: New world versus old. Harvard Business School Case Study, August 13, 2009. Print.Advertising Searching for article on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More This exposition on The Wine Market in the United States was composed and presented by client Juliana Weber to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it as needs be. You can give your paper here.

Professional Development College Essay Samples

<h1>Professional Development College Essay Samples</h1><p>Professional advancement, or an expert improvement school article test, is a powerful method to enable your understudies to grow expertly in their professions. An advancement school article test will give you a thought of the sort of profession or business that your understudy can seek after. The information that the understudy increases through expert advancement can last a lifetime.</p><p></p><p>A proficient improvement permits an understudy to upgrade their expert aptitudes and arrive at their objectives. At the point when understudies get passing marks, they are increasing a significant ability that will be utilized all through their lifetime. Understudies increase a lot of involvement with getting ready for tests by finding out about the subject matter.</p><p></p><p>For model, if your understudy needs to turn into a birthing assistant, you can furnish them with proficient improvement school paper tests by giving them online assets that will give them thoughts on the best way to turn into a maternity specialist. There are a wide range of administrations that help an understudy plan for tests, for example, nursing, clinical helping, and maternity care. These administrations permit understudies to improve their capacity to meet their vocation goals.</p><p></p><p>The specialist co-ops that represent considerable authority in proficient advancement will assist your understudy with preparing for tests by giving them books, covering points, for example, tests, test taking, and assignments. At the point when understudies start taking tests, they will have the option to rehearse. This permits them to stay away from nerves, tension, and dissatisfaction in anticipation of exams.</p><p></p><p>In expansion to the data gave to understudies by proficient improvement school paper tests, an understudy ou ght to likewise be instructed about certainty and how it influences the test. The paper test likewise furnishes understudies with thoughts on what kind of inquiries that will be presented to them during the assessment. They will have a thought of what's in store and how to get ready for each exam.</p><p></p><p>These are only a couple of instances of what proficient advancement school article tests can give. Understudies ought to know that the models gave may not be equivalent to what is required for a genuine assessment. Be that as it may, by counseling a specialist, they will be more ready for the test and ready to acquire information for themselves and different understudies in their class.</p><p></p><p>In expansion to the expert advancement school paper tests, understudies ought to likewise be set up for tests. Remember that tests don't generally appear to be identical on paper as they do on a screen. On the off chance that understu dies don't plan appropriately for tests, they won't be as readied varying. This can make them get lower grades than needed.</p><p></p><p>The key to a fruitful expert advancement is to give understudies the proper assets. By helping them to become familiar with all that they have to know, they will be prepared for any test. They will be set up to augment their abilities.</p>

The Good, the Bad and Physical Geology Research Paper Topics

<h1>The Good, the Bad and Physical Geology Research Paper Topics </h1> <p>You don't should be a distraught top researcher to savor composing essential works. The expense of an article is needy upon the aggregate sum of exertion the essayist needs to apply. Since your research paper is about what you've realized and what more you wish to learn, you ought to exhibit your insight notwithstanding proof of unique idea. The postulation is the chief point that you're attempting to demonstrate. </p> <h2> Choosing Physical Geology Research Paper Topics </h2> <p>After you've chosen the appropriate point for your geography paper, you may need to introduce significant comprehension of the subject. The title of your geography paper will need to be something which communicates what the examination is about. On the off chance that you should create an examination paper in Geography however don't discover how to choose a point that gets the peruser, at that point you're at the ideal spot. At the point when you're making an examination paper for your geography class, you have to verify that you pick a gainful theme that handles a fitting subject. </p> <p>In expansion to related scholastic research vocations, a Masters in Geology can bring about a variety of expert and business occupations. Topography requires the investigation of rocks, alongside a wide range of themes. Try not to be reluctant to approach your geography educator for help in the event that you should. Peruse on to discover progressively about points on Geology. </p> <p>When the subject of contamination comes up, most people focus on the harm we exact on Earth through the utilization of petroleum derivatives and unnecessary waste. In like manner, as a rule a label will be identified with numerous posts. A third methodology is that you may utilize human arbitrators to uphold network norms. </p> <h2>The Physical Geology Research Paper Topics Cover Up </h2> <p>The paper likewise tries to uncover why innovation is a significant piece of work out schedules in the contemporary world. Choosing a geography inquire about paper theme may likewise be a battle for some youthful people. The instructive procedures featured beneath can offer motivation as you consider different methodologies that will permit you to achieve your course destinations. </p> <p>When you carefully cling to the above recommendations, you will be in a spot to deliver your own inquiries. After you have picked a subject, the following activity is to progress in the direction of making a solid proposal explanation. In the event that you might want to create a noteworthy school paper on the subject of geography, you need to initially invest some exertion into finding the most appropriate point. The absolute initial step to composing a great school paper is finding the perfect subject for you. </p> <p>You may effectively rely upon us to discover paper help as we tend to help and guide the understudies with the guide of our expert specialists. In particular, the manner in which the understudies may figure out how to be adaptable in the learning climate. Numerous understudies understand that they just should talk through two or three subject thoughts until they make their last choices. </p> <p>Keyword stacking shouldn't be utilized. There you own a rundown of energizing subjects for you to make a heavenly paper. Totally free tips how to make an incredible paper on the web. </p> <p>Select the one which you're generally acquainted with not simply the one that you think would be a fantastic paper. Else, you'll be old news, and no one might wish to peruse your paper. You must expound on a pertinent theme in light of the fact that the whole purpose of composing a research project is to discover all the more concerning the subject. In the event that you wish to have a solid subject for your examination paper, at that point you should have a few things in your contemplations. </p> <h2>The New Angle On Physical Geology Research Paper Topics Just Released </h2> <p>Then clarify how each might be confused by someone from another culture. The main motivation behind why it's so testing to choose a theme is on the grounds that there are loads of exceptional things you could compose the paper on. Whenever you compose on this issue of topography, ensure you give appropriate proof to a large number of your contentions so the peruser is persuade d of your validity and the dependability of your assets. It's thus exceptionally required to build up a subject that is very intriguing with you, and furthermore recognizable to forestall pointless missteps in transit. </p> <p>Alternatively, you can wish to discover data and realities that were distributed by different people. Free example inquire about paper points on volcanoes are in some cases a phenomenal asset of important subtleties. Our site gives custom composing help and altering support. Last, investigate the more inside and out data and thoughts out there in uncommon subjects. </p>

Tips For Writing A Product Review Essay Sample

<h1>Tips For Writing A Product Review Essay Sample</h1><p>Product audit exposition tests are really a couple of straightforward advances, however it's anything but difficult to overlook a couple of things and end up with an average item survey. To evade this sort of thing from occurring, there are a couple of straightforward tips that you can follow. By following these, you will see your activity getting simpler and it will without a doubt be more rewarding.</p><p></p><p>So, how would you approach discovering item survey tests? Indeed, they come in a wide range of structures and a decent method to discover which is best for you is to initially discover what you're searching for in any case. How are you going to decide this? You'll need to pose yourself a few inquiries and choose what you're truly searching for. The explanation being is that item survey article tests can vary extraordinarily in their approach.</p><p></p><p >For model, one may need something straight forward and keeping in mind that the other may need something somewhat more exploratory. For every one of them, you need something that will communicate as the need should arise and furthermore make you talk about it. Thus, this is the reason it's critical to recognize what precisely you need to accomplish. Additionally, on the off chance that you wind up composing a poor item audit, at that point it will do you nothing but bad, so it's essential to consistently be straightforward with yourself.</p><p></p><p>It's very simple to compose an item survey paper test, in any case, it's critical to know precisely what it is you need to get over. You should simply have something that is convincing and fascinating. Make certain to keep the composing basic and straightforward. Since you should have a section or two at the exceptionally most. The exact opposite thing you need is for the peruser to simply take a gander at it and leave without perusing the remainder of it.</p><p></p><p>The most significant thing you have to recall when you're composing an article is that it ought to be 100% applicable. On the off chance that you haven't as of now, evaluate two or three the examples you found, and check whether they do it for you. And furthermore, ensure that what you compose isn't only a duplicate of another article or blog post.</p><p></p><p>If you follow these basic hints, at that point it ought to be genuinely simple to compose a decent item survey. There are a couple of things that you ought to consider also, however this shouldn't make the genuine composing too hard.</p><p></p><p>One significant thing that you ought to always remember is to be proficient. Keep in mind, you're composing for yourself and not the perusers. Keep in mind, individuals are utilizing the item surveys to assist them with settling on their purchasing cho ices, so keep your voice proficient. Keep in mind, the Internet can be a terrifying spot so you need to remember that when writing.</p>

Essay Topics to Write About For An Essay

<h1>Essay Topics to Write About For An Essay</h1><p>Writing a paper on a specific subject for school can be amazingly disappointing. The subject might be troublesome, yet there are numerous subjects that can be expounded on for school. Here are a few instances of subjects to expound on for an essay:</p><p></p><p>Essays on creatures, plants, and blossoms are anything but difficult to compose. There are consistently subjects that you can expound on for school with a little research. The thought is to utilize the content that you have perused so as to communicate your ideas.</p><p></p><p>Writing about your preferred food is a simple theme to expound on for school. The subject can possibly be enjoyable. The most ideal approach to figure out how to compose an exposition is to peruse a couple distinctive article points and see what they contain. With a little research, you can begin composing. Probably the simplest point to expound on for school is the nourishments that you like the most.</p><p></p><p>Some understudies hate to compose expositions. Be that as it may, it very well may be done in the event that you realize where to look. You can discover books and articles on composing a paper at book shops or through the internet.</p><p></p><p>One of the best things about composing an incredible exposition is that you will consistently have a comment. You will consistently have a remark. You will consistently have something to say.</p><p></p><p>For more data on subjects to expound on for an exposition, look at the data gave at my site. You will likewise discover data on composing subjects, paper titles, and sentence lengths. I additionally offer tips on the most proficient method to make incredible substance for your exposition. This article will give you where to get information.</p><p></p><p>As with everythi ng else, it relies upon the individual's composing style and the peruser's desires. On the off chance that you are not an excellent author, it very well may be simpler to peruse your exposition and utilize the data gave as a manual for begin. In the event that you are a decent author, the data is of higher caliber since you realize how to deal with the subject.</p><p></p><p>Writing an exposition is a significant part of school. Papers give an extensive review of the significant topics of a school course. They are additionally significant for understanding your proposed learning experience.</p>

The Basics of AP Lit Essay Samples

<h1>The Basics of AP Lit Essay Samples</h1><p>It's a verifiable truth that AP Lit paper tests are accessible in wealth. In any case, there is no uncertainty that AP English Lit educators require the understudies to have certain essential prerequisites so as to take the course.</p><p></p><p>Essays must not contain any spelling or syntactic blunders. As referenced above, most teachers will dismiss the exposition on the off chance that they locate any single example of blaming in the essay.</p><p></p><p>The understudy ought to have a familiarity with the diverse abstract styles on the planet. His capacity to recognize old style, contemporary and current styles ought to be all around created. At the point when you read a paper composed by an understudy who is at a subsequent year level of study, clearly he can't play out this task.</p><p></p><p>You ought to abstain from giving such a large number of hints in your article. Understudies with a solid information on writing typically get a decent number of imprints for their articles. At the point when your article gives out intimations too soon all the while, the employees will definitely feel that there is something incorrectly in the composition.</p><p></p><p>In request to stay away from this issue, you should realize how to compose a genuine exposition as far as style. In addition, you ought to keep away from any confusion about the principles of the different styles with the goal that your article doesn't seem as though a bit of writing composed by somebody who has not had an appropriate establishing in literature.</p><p></p><p>AP Lit paper tests are partitioned into two classes - understudy composed papers and understudy wrote papers. The understudy composed expositions may contain wordings that are exceptionally near the standard MLA style. Be that as it may, these are a long way from being genuine AP Lit paper samples.</p><p></p><p>The understudy composed papers will have some regular highlights which cause them to show up as an example of AP Lit examinations. These incorporate a short presentation and end, a record of the focal subject of the article, a solid contention, and a solid and unique opinion.</p><p></p><p>It is hence that understudies compose the papers as indicated by the course schedule. When you read the AP Lit papers, you ought to have the option to recognize the contrasts between the examples and the genuine papers in the course syllabus.</p>

Essay Sample and Sources

Essay Sample and SourcesIt is true that many people are under the impression that they have to spend a lot of time searching for essay samples and sources. However, there are a lot of resources out there that have already been made available to you. In fact, it is much easier than you think to go about searching for essay samples and sources online.The Internet is full of websites that can easily give you a great deal of information. It is also possible that you could even pick up an essay sample or source. However, that will not happen every time. You may be going through the wrong web pages and getting nowhere in the end. While that does not mean that you do not have any resources, it just means that you have to dig deeper to find what you are looking for.When it comes to essay samples and sources, it is also possible that they are not what you need. Of course, if you are dealing with online courses, it is very easy to find the essays that you need to know about. For example, you m ight not necessarily be using English as your first language, but that does not mean that you do not have the proper resources available to you. In fact, it is often quite simple to get the right essays in English.Resources are not always so easy to come by. One of the best ways to ensure that you are obtaining the best essay samples and sources possible is to actually contact some college professors that have published works in the academic field. There are many such professors online that can provide you with all the help that you need.Your local libraries can also provide you with a great deal of information regarding the uses of essay samples and sources. There are many types of publications out there that have already been published and you might be able to locate some of those sources online. Once again, it is possible that you could be spending a lot of time in the process, but this will not be the case every time.Of course, there are also ways in which you can obtain essay s amples and sources. You can go to college and receive a thesis for a semester on the topic that you would like to write about. However, this is not a terribly common way to get any sort of resource. As a result, this is something that you will need to spend quite a bit of time doing if you are looking for essay samples and sources for your writing projects.As a result, most students do not have a problem with spending a lot of time on looking for essay samples and sources. The downside, however, is that they do not necessarily have to spend any money on the process either. It is important to remember that you are not trying to purchase a program on how to make money, but you simply want to get the resources that you need for your own use.It is worth noting that once you are dealing with the essay samples and sources, you should not feel like you are simply trying to make money. In fact, you are making a point by having these resources available to you. At the same time, you are also giving yourself some time to write on the topic that you wish to write about. As a result, you are more likely to come up with the right essay samples and sources for your writing projects.

Child Care Essay Writing Examples

Child Care Essay Writing ExamplesAn English test is the first step to IELTS English essay writing sample. Parents who want their children to get through IELTS requirements have the choice of taking IELTS essay writing course, which has written sample for every section of the test. Here are some tips for making your child more capable in writing an essay on child care:First, these writing samples can be very helpful when preparing your child for the IELTS exam. You will get much better results from a well-written essay, if you read the example from a book instead of being given one to read and study. Also, you will get better IELTS results if your child is well-experienced with essay writing.Next, consider hiring a tutor or a guidance counselor to help your child through your essay on child care. This is one of the most important things you can do to ensure that your child will be able to write the best essay he or she can. It is always better to hire someone who is experienced in dea ling with essays that are related to child care. In the meantime, these professionals can provide you with important tips that will help you teach your child how to write well in an essay.Always remember the basic rule when teaching your child how to write a good essay. Start by making the assignment very simple so that your child will know what he or she should write about. With this method, your child will be more likely to write the right information. It is also a good idea to ask him or her what the best information to discuss is.The writing assignments for IELTS exam include all the subjects that you know how to write an essay. Besides writing about child care, you may also be assigned to write about sports, homework, history and geography. So, you should try to choose essay topics that your child is familiar with.Another thing you need to keep in mind when dealing with essays on English is that there are three main types of sentence structures. Sentence structure refers to the format of the sentences. The three main forms are subject-verb-object, in the subject-verb-subject format, which will be discussed later.The subject-verb-object (or subjunctive-infinitive) type is a simple structure with a subject (or active verb) and a subject-object (or infinitive). It is very common to use this structure in IELTS writing samples because it makes the essay easy to understand. The verb should also be in the active voice (i.e., talking or doing something). The main problem that English grammar schools have with this type of sentence structure is that it doesn't really follow an organized structure.The sentence construct known as the dependent-verb-object or weak-subject-verb-object (SVO) type, is not very common in English. This is a traditional sentence structure, and therefore is difficult to write, unless the writer is already an experienced English writer.

The Between Eastern And Western Medicine - 1542 Words

From the dawn of time healing has been influenced by many different issues, such as religion, politics of the time, different philosophies, and vested interest such as money. There had been conflicts between Eastern and Western medicine for a long time. Eastern medicine is viewed by many people in the West as having no validity and makes little sense to those who view the body in parts and pieces. Eastern medicine has long viewed the body as mind, body and spirit as one entity. To understand the ideas of each Eastern and Western medicine its history has to be taken into consideration Hippocrates, a physician of Greece believed in scientific reasoning and the power of natural healing his belief continued until the 19th century (2300 years). During the second century Galan, another Greek physician was the first to promote the key to healing and soon every health problem were fit into a classification (as it is today). His ways were strict and only doctors had access to the healing knowledge. During the dark ages natural healing was embraced once more. The Arabs brought alchemy and pharmacy into Western medicine. They introduced new ointments elixirs, pills, suppositories, carcinogenics, and inhalations to the masses in the 12th century herbal pharmacies were common in every neighborhood. In the 16th century Paracelsus taught that alchemy and chemistry were a way to unlock the secrets of nature. Both the alchemist of his day, and the chemists of our day, adhere to the beliefsShow MoreRelatedThe Difference Between Eastern and Western Medicine1823 Words   |  7 Pag esA fulfilling, healthful life is a direct result of our personal faith and how we care for ourselves. Research proves there is a connection between living a life of faith, being healthy and therefore being able to heal successfully. Any effective treatment has to address the whole person; mind, body, and spirit, and not just â€Å"the colon cancer in room four-eighty† (Koenig 65). Moreover, as important as it is for doctors and caregivers to treat the whole person, â€Å"A joyful heart is the health of theRead MoreEastern Vs Western Medicine Essay1308 Words   |  6 PagesEastern vs Western Medicine When the average American catches a cold, they head to their doctor who assesses their condition and prescribes medication to help alleviate their symptoms. The patient then heads to the pharmacy, gets their medicine, starts a course of treatment, and eventually feels better. That is the average cycle of treatment in our society. Someone suffering from a headache will take a painkiller; for a cough, cough syrup; and for a stuffy nose, a decongestant. In the western partRead MoreAncient Medicine And Western Medicine1703 Words   |  7 Pagesconflicts between Eastern and WEstern medicine for a long time. Eastern medicine is viewed by many people in the West as having no validity and makes little sense to those who view the body in parts and pieces. Eastern medicine has long viewed the body as mind, body, and spirit as one entity. To understand the ideas of Eastern and Western medicines the history of each has to be taken into consideration. â€Å"Very often when we think of the evolution of medicine, or as we refer to it as Western Medicine, weRead MoreEastern Cultures : Healing Powers : The Western Cultures Greatest Asset1617 Words   |  7 PagesThe Eastern Cultures’ Healing Powers: The Western Cultures’ Greatest Asset Quick Fix culture and the Attitude Adjustment Culture The Western Culture focuses on two method of healing: chemically engineered compounds and surgical procedures. For instance in the United States, individuals have the option of antidepressants with or without the aid of cognitive therapy (depression article). Most individuals choose the quick approach due to its alluring quick fix scheme. These contrasts differentlyRead MoreAlternative Healing Therapies Versus Western Medicine Essay1186 Words   |  5 PagesAlternative Healing Therapies versus Western Medicine â€Å"A feeble body makes a feeble mind. I do not know what doctors cure us of, but I know this: they infect us with very deadly diseases, cowardice, timidity, credulity, the fear of death. What matter if they make the dead walk, we have no need of corpses; they fail to give us men, and it is men we need.† Jean-Jacques Rousseau - 18th Century Philosopher I feel that all options should be investigated when it comesRead MoreHealthcare Model: Acupuncture1762 Words   |  7 Pages1992). In the East, however, thousands of years of traditional medicine look at disease in a different way more of the human body being out of balance with itself as well as the organism being whole. If there is a problem with digestion, for instance, it is not just the stomach that provides clues, but other parts of the body and mind. Into the 20th century, Western researchers also began to notice that there was a connection between mental and physical health happier people healed faster, etc. TheyRead MoreMy Grandpa Was A Man1404 Words   |  6 PagesHe lived in a small town where hospitals did not exist, they only had small medical clinics. My grandpa lived in the time where medical science was not advanced as much as it is today. People would die at a early age due to a lack of knowledge in medicine, but luckily my grandpa did not get sick. At the age of 94, my grandpa was diagnosed with high blood sugar. High blood pressure is the force of blood pushing against the walls of the arteries as the heart pumps blood. If the pressure stays highRead MoreMy Grandpa s Life With High Blood Pressure1470 Words   |  6 PagesHe lived in a small town where hospitals did not exist, they only had small medical clinics. My grandpa lived in the time where medical science was not advanced as much as it is today. People would die at an early age due to a lack of knowledge in medicine, but luckily my grandpa did not get sick. At the age of 94, my grandpa was diagnosed with high blood pressure. High blood pressure is the force of blood pushing against the walls of the arteries as the heart pumps blood. If the pressure stays highRead MoreHow Education Can Be Run And Who Should Benefit From It?873 Words   |  4 Pagesperspectives across cultures. Those who belong to the Eastern and Western cultures share similar views of education being the key to success, yet both cultures have their own views on how to get to that point of success. Therefore, most cultures have very different views on how an education system should be run and who should benefit from it. Comparing four popular world cultures, there are significant differences in the role education plays between each. This paper will explore not only the differencesRead More Eastern and Western Medicine Essay4247 Words   |  17 PagesEastern and Western Medicine The complex structure and foreign nature of Tibetan medicine makes it difficult to relate its practices to Western medicine, making it difficult to determine the clinical efficacy of Eastern medical practice. Several clinical analysis studies have recently been performed in order to determine the efficacy of the â€Å"holistic† practices of Eastern cultures. Whether the studies show Eastern or Western practices to be more effective, I believe that the most effective

The film Bram Stokers Dracula Essay Example For Students

The film Bram Stokers Dracula Essay I am going to discuss in this essay the representations of Dracula and the female characters based on the choices of the director. I am also going to compare the novel to the film and will be looking at how this Dracula is similar and different. The movie Dracula was directed by Francis Ford Coppola in 1992. I will also be looking at how women compare in this film, as women are the main victims in traditional Dracula movies who need rescuing or punishing if promiscuous. The opening scene of Dracula is very important as it shows how and why Dracula transformed from a warrior into a hideous ruthless vampire. Also, this scene is not in the novel which has been the directors choice. Coppola purposely added this so we know the background of Dracula and to get the audience more involved with the film. It also helps to project a further understanding of the film. Another interesting point is that Van Helsing is the narrator. Although Van Helsing doesnt say much in the movie, he speaks of who he calls master (Dracula) quite a lot and reveals to us what Dracula has done and what he is going to do. This makes Van Helsings character quite interesting. In the opening scene, Dracula is fighting for his country and sets off on his mission to fight the Turks. He says farewell to his wife who he loves more than anything. During the battle, the mise- en- scene really informs the audience about the atmosphere and what it would be like if you were in Draculas position. For example, there are silhouettes to portray the men fighting as warriors who show no mercy. The mise-en scene is a red, orange sky and sounds of people dying. The denotation of the sky is a red and orange sky and the connotation of the sky is love, blood and war. The music is diegetic, very low pitched, dull and really gets the audience involved with the film. Dracula arrives at his castle victorious from the battle only to see his wife lay dead in front of him. Elizabetha had committed suicide after reading a note attached to an arrow which was shot at the castle during Draculas battle. The note said that Dracula had died. Seeing this, Elizabetha wanted to join Dracula in heaven so she flung herself off from the top of the castle into the river. The director has made many choices throughout this scene. One of the choices he made was the camera angles. The camera angles on Elizabetha were mainly medium- shot and close- up because the director wanted us to see the whole figure and how Elizabethas appearance was after she had committed suicide. The representation of Dracula in the opening scene is a warrior. This is to show his passionate love for his wife as any warrior would do and to fight for his country until the end.

Why Almost Everything Youve Learned About Original Custom Term Paper Is Wrong and What You Should Know

Why Almost Everything You've Learned About Original Custom Term Paper Is Wrong and What You Should Know The Key to Successful Original Custom Term Paper Select our writing service and you'll understand that it's the most effective possible solution for a conscious student. You are going to receive only premium quality papers that are checked for plagiarism and you may delight in the money back guarantee in the event you are unsatisfied with the results. After you purchase an essay at our company, be certain to find premium quality and on-time delivery at a fair price. You are going to be able to purchase custom essay employing the handiest and protected payment system which secures your payment info. The Good, the Bad and Original Custom Term Paper If you get pre written term paper on the internet, you will receive a reputation of awful student! Before you cover the paper, think twice whether you're at the most suitable site or not. So should you need a great paper written quickly for a fair price, turn to us and we'll help you. You ought not be worried if you're unable to compose an original customized term paper. Finding Original Custom Term Paper Just as a custom-made shirt demands exact measurements, custom made essay papers UK require specific specifications. You've really tried hard so far but you're unable to find authentic sources to finish your important psychology essay. People today utilize custom essays to be certain they have an entirely unique paper they can use for their own education. Customized essays are becoming more prevalent across the United Kingdom. The Foolproof Original Custom Term Paper Strategy In reality, in comparison to all the other sorts of assignments, including speeches, presentations, research papers, and so forth, the essay is easily the most common one. A term paper is essentially a record discussing a specific topic in detail. 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The major body of the customized term paper involves the precise method of creating the thesis statement with relevant explanations, analytical ideas and quotes from external sources. The period of time, effort, and resources utilized in the writing process generally are contingent on the particular instructions of the undertaking. In addition, you've gotten to make sure that you will be receiving a high excellent essay web at the close of the method. Some of such on-line customized term paper businesses are cheating or fraudulent. When you opt to buy a custom made essay from an on-line firm, make sure you aren't taken for a ride. Our custom essays and research papers are almost always original and meet our clients' requirements along with academic standards. Our cheap customized essay writing services can help you save both time and money. 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How to Write Persuasive Essay Topics

How to Write Persuasive Essay TopicsWhen creating persuasive essays for middle school students, it is important to avoid engaging in the 'I' statement style of writing. Persuasive essay topics should not be listed as a list of items, but rather should be developed out of a relationship between the writer and the reader.Many writers, including high school teachers, often assume that middle school students want to be entertained through their own literary works. However, middle school students have only so much attention span. By devoting the majority of the essay to persuasive essay topics and presenting the arguments for why you feel the topic is significant, middle school students will begin to see the problem with being presented a story of facts, instead of one of thought and relationships.Persuasive essay topics should be carefully selected and carefully constructed. The students may be inquisitive and enjoy researching information, but are likely to soon grow bored if this infor mation is presented in an extremely cliche way. An effective middle school student will often ask, 'What is the impact of this?' However, rather than stating facts, the author must always provide a compelling reason for how the topic is important to him or her.The writer must also provide context and detail when it comes to middle school students. In order to satisfy the question, 'What is the impact of this? ', the reader must know that this type of material is going to be used in class, in the classroom, and will impact the discussion.Middle school students can be hard to please in class, especially when studying. Introduce a variety of persuasive essay topics that are fun and challenging, instead of boring subjects, and allow for middle school students to write on the topic of choice. This creates the opportunity for real interaction with the reader and increased interest.Create essay topics that allow for the middle school student to write about his or her personal beliefs. Inst ead of presenting facts about something that everyone has heard of, use something that he or she has never heard of before. Tell the story of how you felt after hearing about this topic and how you would relate to the concept if you knew what it was all about.Always be sure to allow your middle school students to write on the topic at hand. Take a chance and encourage them to let their creativity shine through. Use various methods of persuasion and replace any facts with your own creative thinking.Writing persuasive essay topics requires that you use good communication skills and to develop your own personal approach to the topic. The middle school student is very active and likes to research new ideas. Allow the student to decide what topic to write about and encourage them to let their creative side shine through.

The True Meaning of Writing Argument Essay about Unbroken

The True Meaning of Writing Argument Essay about Unbroken At the conclusion of these list, you will discover links to a variety of argumentative paragraphs and essays. The duration of paragraphs in these parts will fluctuate depending on the period of your essay assignment. Has a very clear thesis and logical relevant evidence for the large part. Usually, essay structure has become the most problematic but an important part of the text. So as to have an argument, you must understand what you disagree with and why. The arguments given so as to prove your point has to be strong and convincing. In order to be successful at this second step, however, you should have a specific point to argue. There ought to be a very good mixture of bodies of evidence supporting each most important point, and every principal point should point back to your general thesis. The arguments given to demonstrate your point ought to be strong and convincing. Needless to say, our personal beliefs and feelings then turn into part of the argument. You have to think about a position you are able to back up with reasoning and evidence. Within this section, you state your opponents' views and after that provide a rebuttal. The Writing Argument Essay about Unbroken Game C Includes the majority of the necessary elements but doesn't employ all of them properly. The majority of the times, students either don't have enough experience of writing on argument essay topics, or they aren't well versed in the matter. Thinking about getting started or how much time it will take is all but unbearable. Comparable to what you did in your introduction, you wish to restate the reason why this topic is crucial. Because of this freewriting exercise, at this point you know this possible topic or idea for your essay might not be the best one for this specific assignment, and you are able to try out another topic. You're given 30-minutes to finish the essay, so pacing and time management is important. Things You Should Know About Writing Argument Essay about Unbroken We've got professionals that are highly educated and come from several fields of study. Do you think is it truly vital to possess the colleges and schools separated regarding gender. Students will also master rhetorical skills like emphasizing the value of a matter or the possible outcomes of a specific policy. There are a lot of hidden aspects about the concept bribery. Part of your goal for a reader must be to set the author's ideas in your words. In aiding you to select a topic it's possible to write about to the best of your ability, you need to have a firm comprehension of the objective of an argumentative essay assignment. Yes, there is, just as with any other area of knowledge. Pay for argumentative essay only after you accomplish your target and pleased with the purchase. Your essay ought to be well-written. This essay focuses on argument essay topics and also enables you to select the excellent ones. Take a look at this argumentative essay infographic! So essays on such topics can likewise be regarded as large school essays. Citations and extracts from several sources have to be formatted properly. It's not necessary to acquire argumentative essays elsewhere! The Hidden Facts on Writing Argument Essay about Unbroken Unbroken was an amazingly strong story. The book Unbroken is quite a violent book. There are few other important characteristics that likewise take crucial role in making the essay success. It's composed of a hook, background info, and a thesis statement. The next portion of your intro is devoted to offering some thorough background information on your topic. Also, have a look at common leadership essay requirements on our site!

Sample Essay to Join a Leadership Program

Sample Essay to Join a Leadership ProgramA sample essay to join a leadership program will help you in your decision. Take some time and make sure that you have an idea about the program before you submit the application.When you are planning to apply for the leadership program, think about the letter of acceptance. It is very important that you have your letter of acceptance done by the program director. If you do not have your letter yet, it is suggested that you send it at least a week before the deadline.Writing an essay about the program is not easy but it can be done if you are determined. The essay will help you in the interview process and the rest of the application process. This application will help in your acceptance into the program. A good essay will help you in your selection process.Writing an essay to join a leadership program is easier than the application process. In this process, you have to do research about the program and write a strong essay that explains why y ou want to join the program. Most applicants do not like to read essays because they just do not understand what the writer is saying.One tip to writing an essay to join a leadership program is to make sure that you already know the program well. This will help you prepare for the interview.To write an essay to join a leadership program, you need to prepare some topics that you will talk about. If you have some topics that you are familiar with, you can use them in your essay.When writing an essay to join a leadership program, you can ask someone who is already a part of the program to write an introduction. The introduction can contain some things about you and the program. You can also ask your family members to contribute their insights about the program.The best essay you can ever write is one that answers your question. You can add in ideas from the program in your essay. Your knowledge of the program and the experiences you had can also be included in your essay.

Learning How to Learn free essay sample

Learning How to Learn Ashley McDowell, Vanessa Hanson, and Michael James American Intercontinental University ABSTRACT In this paper, you will see how types of learners are vastly different and yet very similar at their approach to learning. This will also cover how diverse individuals are at learning. It includes examples of approaches and how each learner completes the situation, why its important for students to know how they learn, and how a group with diverse learners can work together. To begin, learning is simply the process in which a person engages in the act of reating knowledge and as you have new concrete experiences you observe and reflect upon them. While in doing so people blend these experiences with existing concepts and in turn begin to form new concepts that they then apply. Throughout your daily life you test these new concepts as you use them in subsequent situations. (AIU Online, 2005) Everyone learns differently and doesnt approach learning the same way. We will write a custom essay sample on Learning How to Learn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Prime example, in a group of three, two people has the convergers learning style while the other has the assimilator learning style. Convergers and assimilators both have the same thinking, the abstract conceptualization. They are different in several ways. Convergers like doing (active experimentation, hands on), excel in areas such as laboratories, field work, and homework. They like to ask the question, how can I apply this in practice? While assimilators learn by watching (reflective observation), they usually excel in lectures, papers, and analogies. Assimilators like to ask the question, how does this relate to that? (Betcher Esichaiku, 2008) After collecting information, doing research, and actively discussing the Kolb learning styles, our group found that it was made up of two of the four styles, Convergers and Assimilators. Although there are many differences in learning styles one thing is for certain. All learning styles fit the learner to optimize their learning. Topics discussed ranged in variety, in a common situation, planning a trip, we saw that the assimilator would begin planning as much in advance as possible. Where the converger could Just hop on a plane, bus, car etc. nd Just go. Good thing for Assimilators they are likely to receive special discounts for buying tickets in advance, while the convergers may not. Convergers, have a practical approach. One member of our group was tasked with giving a class on countertop installation with the necessary materials and instructions, and five days to prepare. Her knowledge of her learning style was beneficial by eliminating the stress of not knowing if she could obtain all this information and present this class. Working well alone allowed her to apitalize on another trait associated with the Converger learning style. By understanding your individual learning style and developing the skills that help you learn in a variety of ways, you make the most of your learning potential. And because choose better courses of action( mindtools LTD, 1995-2010) allowing you to be able to work effectively in groups and teams. In understanding that other people can have quite different learning preferences, you can learn to communicate your message effectively in a way that many more people understand.

The Interaction of Attractiveness and Style of Cri Essays

The Interaction of Attractiveness and Style of Cri Essays The Interaction of Attractiveness and Style of Crime Carter W. Daniels University of Kentucky Abstract Attractiveness has often been investigated as involving a leniency effect; however, in the context of a con based crime, it becomes the Achilles heel of the perpetrator. Previous research has, for the most part, demonstrated both effects as real and measurable. The present study recreates the con specifically; it is believed that an attractive defendant will receive a harsher sentence than an unattractive one, because a con requires the use of beauty/charm as a weapon. The study utilized psychology undergraduates from the University of Kentucky as participants, because at the time they were seen as representative of the university population at large. Students read a crime summary either accompanied by a picture or no picture at all, which was meant to influence their decision in how long the perpetrator stayed in prison. The results were inconclusive due to many extraneous variables that weren't controlled, thereby resulting in confounds and the inability to reject the null hyp othesis. Limitations are discussed as a foundation for expanded research that would produce conclusive data. The Interaction of Attractiveness and Style of Crime Attractiveness is something that our society hold s to a self-fulfilling standard; that is we often go easier or reward more attractive people because of their physical appearance , however sometimes physical appearances can be a detriment to an individual . There is a lot of research out there that tries to explain this phenomenon and most of it is conflicting because each study tries to measure attractiveness through a myriad of unequal measures. Each study redefines at tractiveness in a different way: a ttractiveness as a set of requirements ( Stewart II, 1985) , facial m aturity (Dumas Teste 2006), and they sometimes look at the relationship of one's self image to perceived beauty ( Darby Jeffers, 1988). Then other times the idea of attractiveness is complicated wit h the type of transgression . The attractiveness-transgression effect allows us to see that attractiveness isn't always the golden standard ( Stewart II, 1985; Schwibbe G. Schwibbe M., 1981; Sigall Ostrove, 1975). A study in 2006 looked at physical beauty as also containing the characteristic of fa cial maturity and researched it s persuasion over juridic decisions when related to offens e congruency and case ambiguity. Dumas and Teste (2006) investigated the "influence of face/offence congruency on such judgments, taking into account the strength of the case against the defendant and the maturity and attractiveness att ributes of the defendant's face " (p. 237 ) . The offense congruency hypothesis proposed stated that those with mature faces would receive harsher prison sentences if the ambiguity of the case was low than those with " baby faces " and low ambiguity. To test their hypothesis a sam ple of forty diverse people were selected to read case summaries accompanied by a questionnaire. Dumas and Teste paired each summary with a photo that was either incongruent or congruent with the case, determined by degree of facial maturity. After performing their analysis , Dumas and Teste concluded that maturity had a more profound effect on the severity of juridical decisions than perceived attractiveness. Physical appearance can also be determined through a list of characteristics; that is to say, one must meet certain criteria to be attractive. In the following research conducted by Stewart II (1985) , attractiveness was defined as having the following four characteristics , "physical attractiveness, neatness, cl eanliness, and quality of dress " (p. 373). Based on these four c haracteristics of appearance Stewart (1985) constructed a field study to test whether or not these components of attractiveness would have persuasion over juridic decisions. In the study eig ht participants went to a court house and observed court cases until sentences were determined . This occurred over a two-yea r period and consisted of sixty cases; ranging from murder, larceny, drug charges and other various felonies. Stewart provided each participant with an "attractiveness index," and filler questions to fill out for each case . After controlling for other influence s such as race, gender, ethnicity, etc ... Stewart found that, "In a series of actual criminal

Mark Twain Research Paper Example | Topics and Well Written Essays - 1500 words

Mark Twain - Research Paper Example Mark Twain was an outstanding American writer and journalist in the USA of 19th century. His works cover many topics among which are the follows: realism, romanticism, humor, satire and along with this the author was on the position of humanist and democrat. On the top of his career he was considered to be the most readable and well-known author in America. According to Ernest Hamingway, the real American literature started with Mark Twain. William Folkner called Twain â€Å"the first real American writer†. The pseudonym was taken by Samuel Langhorne Clemens from his youth when he served on the sheep. He was a pilot’s assistant on the river Mississippi, and the â€Å"mark twain† denotes the minimal depth for vessels to pass by. Samuel Langhorne Clemens was born November 30, 1835 in a small town Florida. The writer even joked that his birth increased the population of the town by 1 percent. He was the third child in the family of John and Jane Clemens. Still a lit tle child, Twain moved with his family to Hannibal, Missouri.

Alden, Inc Case Study Example | Topics and Well Written Essays - 250 words

Alden, Inc - Case Study Example Presenting a receiving report to the supplies is important I an organization to acknowledge receipt of the materials to avoid challenges with supply. The control procedures for the above problems include passing a policy for the removal of materials from the store room only under written authorization and recording of the amount and value of the materials retrieved. Keeping a perpetual inventory system is the other procedure to solve the problems at Alden. This will allow tracking o material usage at Alden for the company to be able to forecast sales and making demand forecasts to avoid losses from shortages and reduce theft. Sending receipt reports to the supplies and checking on quantity and quality needs to ensure the supplies meet the specification of the company. An Integrated Enterprise Resource Planning system can be used to solve the above weaknesses through the development of bill of materials by the ERP system when supplies are made, developing a perpetual inventory system in the ERP system through entering inventory levels, addition, and withdrawals from the store to get the inventory at a given time (Hamilton, 2003). This will allow the ERP system to make forecasts on the usage of the materials and ensure the ERP system requiring the consent of authorized staff to make withdrawals from the store. The ERP system can also be used to make vouchering, matching, and payment of the supplies. An ERP system will also track order processing in terms of order entry, credit checking, inventory, shipping analysis, pricing among different supplies to get the best bargain, supplier scheduling and warehousing (Hamilton,

Cheque Case Essay Example for Free

Cheque Case Essay A check bounces either because there is not enough money or credit in a bank to cover its amount, as in DAIF (drawn against insufficient funds check), NSF (non-sufficient funds check) and closed account. Batas Pambasa Blg. 22 punishes any person who, KNOWING at the time he issues a check in payment of obligation that he does not have sufficient funds or credit with the drawee bank. The gravamen of this special penal law is the issuance of check, not the non-payment of the obligation. (Lozano vs. Martinez, 146 SCRA 323). Checks form part of the banking system for being substitutes for money. Hence, BP Blg. 22 is neither violative of the constitutional provision against imprisonment of non-payment of debt nor the non-impairment clause. In the case of Que vs. People, the Supreme Court settled that B.P.22 applies even in cases where the dishonored checks were issued merely in the form of a DEPOSIT or a GUARANTY and not as actual payment. The law does not make any distinction. Criminal liability attaches to the drawer of the check whether it was issued in payment of an obligation or merely to guarantee the said obligation. PRESCRIPTION, which is the termination of the right to prosecute is a defense in B.P. 22. The lapse of four (4) years AFTER the expiration of the five (5) banking days from notice of dishonor is the prescriptive period for filing bounced check case. Whereas, if a person, at the time the check was issued, had the intention of stopping payment of check, shall be guilty of estafa under the Revised Penal Code. In estafa, the issuance of a post-dated or check without funds is intended to defraud and to cause damage to the payee. Deceit is an element of estafa while the same is not required in BP Blg. 22. A person therefore, who issues a check in payment of an obligation can be held liable at the same time for violation of B.P. 22 and estafa under Article 315, par. 2 (d) of the Revised Penal Code. Foreign checks, provided either they are drawn and issued in the Philippines, though payable outside, are within the coverage of the law. (De Villa vs. CA, 195 SCRA 722). The signatory/ies are the ones liable under the law whether the bounced check is issued by natural or juridical person because the corporation cannot be subject to arrest and criminal liability.

Not Just for Laughs: Remembering the Porter Essay -- essays research p

Macbeth is one of William Shakespeare's most famous plays-a story of murder, betrayal, and uninhibited ambition. After proving himself in war, the titular character is rewarded by Duncan and given the title Thane of Cawdor. Unsatisfied with his new position, Macbeth (partially due to temptations from the witches and his wife) decides to assassinate King Duncan and claim the throne for himself.   Ã‚  Ã‚  Ã‚  Ã‚  The Porter scene in Macbeth occurs at the beginning of Act 2, Scene 3, just after Macbeth's offstage murder of Duncan. The Porter is the keeper of the Gate at Inverness Castle, and he occupies the stage while Macbeth, who hears the knocking at the end of the second scene, wishes that that the knocking could bring Duncan back to life (II.ii.88-89). Though the Porter scene is only 40 lines, it is quite memorable and also one of the most debated scenes in Shakespeare. The Porter is a special character; he speaks in prose rather than verse. His scene is also notable because it is a dividing point in the play. After his scene, Macbeth's thirst for power worsens, and his wife becomes more and more mentally unstable.   Ã‚  Ã‚  Ã‚  Ã‚  The Porter imagines himself as keeper of the Gate to Hell. It is a suitable analogy, as he is the porter of a castle which holds a great, ambitious evil that will soon send a nation to war. He imagines himself admitting three men into his castle: a farmer, an equivocator (a Jesuit priest), and a tailor. The farmer hangs himself â€Å"in the expectation of plenty,† the equivocator equivocates, and the tailor cheats his customers by using generic hose instead of high-quality French hose. The Porter also remarks that the castle is â€Å"too cold for Hell,† perhaps implying Macbeth's inherent evil and sinister lust for power.   Ã‚  Ã‚  Ã‚  Ã‚  The scene also advances the themes of equivocation and deceptive appearances. Each of the men mentioned by the Porter has somehow equivocated, and the Porter later speaks of alcohol and sex with Lennox and Macduff. He tells the men that such things are catalysts for equivocation. Drink, the Porter says, â€Å"equivocates him in a sleep, and giving him the lie, leaves him,† meaning that drink creates a false illusion of sexual pleasure in a dream (II.ii.34-35). His dialogue, while humorous, reinforces some of the broader themes of the play. There are numerous scholarly ar... ...nces to Hell are Christian, the idea of Macduff as a Christ-like figure is also Christian. Though I say the Nicene Creed every Sunday at church, the idea of Macduff â€Å"descending into Hell† never occurred to me. If anything, he simply seemed nothing more than Duncan's loyal servant. I never made the connection to the end of the play, when Macduff brings about Macbeth's downfall. It is an expansion on Shakespeare's use of Christianity in the play. Macduff found Malcolm and an army to defeat Macbeth at the court of Edward I, a man believed to have the power to cure people with the touch of his hands. The Church provided redemption for Scotland, and by associating Macduff with a Christ-like figure, this motif is continued.   Ã‚  Ã‚  Ã‚  Ã‚  The Porter scene is not as simple as it appears. A close, scholarly analysis produces a scene that is more layered than originally thought. Scholars of earlier centuries ignored the scene because of its seemingly crude, prose style; however, it becomes obvious that without the scene, Macbeth loses some of its thematic significance. Works Cited Harcourt, John B. 1961. â€Å"I Pray You, Remember the Porter.† Shakespeare Quarterly 12: 393-402.

The Battle for the Campaign Agenda in Britain

The 1997 election was a struggle, not just for votes, but also to control the campaign agenda. Significant, but contradictory, challenges faced the media, parties and the public. For journalists, the problem was how to engender any zip into the campaign. Ever since Black Wednesday, in September 1992, Labour had seemed assured of victory while Conservative support floundered in the doldrums. For five years, perhaps it just seemed like longer, pundits had been writing of the end of the Conservative era, bolstered by all the accumulated evidence from opinion polls, by-elections and local elections. By the start of the six-week official campaign, the horse-race story was almost lifeless. Moreover, to the dismay of leader-writers, commentators and columnists, Blair's strategic shift towards the centre-left had removed much of the drama of serious policy conflicts between the major parties. Few issues remained where one could discern clear blue water between Labour and the Conservatives – devolution and constitutional reform, perhaps the faint ghost of trade union rights and spending priorities – but on so much the contest was a classic case of an echo not a choice. Lastly, at the outset the campaign promised tight party control, in as gaffe-free an environment as could be humanly managed. At the start the Labour party seemed insecure and sweaty despite its enormous lead in the polls, and the professional andelson machine at Millbank Tower left almost nothing to chance, as though the souffle of support might suddenly collapse. Based on their formidable track-record during the 1980s, the Conservatives had a reputation for running highly professional campaigns. Given the palpable sense of public boredom and impatience, a feeling of oh-do-lets-get-on-with-it, the challenge for journalists was to find something fresh and interesting to hold the attention of their readers and viewers. During the six week campaign there was, on average, about ten hours of regular BBC and ITN television news and current affairs programmes every weekday1, not including election specials, nor Sky News, CNN, Radio 4, Five Live, newspapers and magazines, the internet election web pages, and all the other plethora of media outlets. Something had to fill the ravenous news hole. For the public, the primary urge seemed to be to get it all over with. But voters also needed to make sense of the choice before them, when policy differences between the parties had shaded from the red-and-blue days of Thatcher v. Foot to a middle of the road wishy-washy mauve. Many issues confronting voters were complex, technical and subtle, with no easy answers: what will happen to the economy if Britain enters, or stays out, of the ERM? How can the peace process move ahead in Northern Ireland, given the intractability of all sides? Can Britain afford an effective and comprehensive health service, given ever-increasing demands on the system and spending limits accepted by all parties? These, and related, issues facing Britain have critical consequences for the lives of citizens, but they admit of no simple sound-bite panaceas. The needs of the news media and the public were at odds with those of the parties. Given their lead, the primary challenge for Labour was to manage their media environment against unexpected crises, in play-safe reactive mode. The watchword was control. Memories of the polling fiasco in 1992, and Neil Kinnock's false expectation of victory in that campaign (â€Å"We're allright! â€Å"), dominated strategy in 1997. The challenge for the Conservatives was to staunch grassroots morale, and even build momentum, by emphasising the positive economic performance of the government, by reassuring voters to trust Prime Minister John Major against the inexperienced and unknown Tony Blair, and by attacking Labour on the old bugaboos of taxes and trade unions. To gain traction the Conservatives had to take more risks than Labour. The challenge facing all the minor parties, but particularly the Liberal Democrats, was to avoid being squeezed by Labour's smothering slither centre-left. Who won? The aim of this chapter is to examine this battle and evaluate the outcome. The first section sets out the long-term context by considering how campaigning has been transformed in the post-war era. The 1997 election represented another critical step, it can be argued, in the transition to the post-modern campaign in Britain, — characterised by partisan dealignment in the press, growing fragmentation in the electronic media, and strategic communications in parties. The second section goes on to analyse what was covered in the national press and television during the campaign, and whether this suggests Labour won the battle of the campaign agenda, as well as the election. Lastly, we consider how the public reacted to the coverage, whether they felt that journalists generated interesting, fair and informative coverage, and the implications of this analysis for the struggle over campaign communications. The Evolution of the Post-Modern Campaign Modernisation theory suggests that during the post-war era the political communication process has been transformed by the decline of direct linkages between citizens and parties, and the rise of mediated relationships. Swanson and Mancini argue that similar, although not identical, developments are recognisable across industrialised democracies2. In the earliest stage, the premodern campaign in Britain was characterised by the predominance of the partisan press; a loose organizational network of grassroots party volunteers in local constituencies; and a short, ad-hoc national campaign run by the party leader with a few close advisers. This period of campaigning gradually evolved in the mid-nineteenth century following the development of mass party organizations registering and mobilising the newly enfranchised electorate. Despite the introduction of wireless broadcasting in 1922, this pattern was maintained in largely identifiable form until the late fifties3. The critical watershed came in 1959, with the first television coverage of a British general election, symbolising the transition to the next stage. The evolution of the modern campaign was marked by a shift in the central location of election communications, from newspapers towards television, from the constituency grassroots to the party leadership, and from amateurs towards professionals. The press entered an era of long-term decline: circulation of national newspapers peaked in the late fifties and sales have subsequently dropped by one-third (see Figure 1). The fall was sharpest among tabloids, pushing these further downmarket in the search for readers4. This fierce competition transformed the nature of the British press, producing growing sensationalism, and more journalism with attitude, while changes in ownership ratcheted the partisan balance further in the Conservative direction. One major factor contributing towards declining circulation was the rise of television. The political effects of this new technology were strongly mediated by the regulations governing broadcasting in each country. In Britain the legal framework for the BBC/ITV duopoly was suffused by a strong public service ethos which required broadcasters to maintain ‘party balance' and impartiality in news coverage, to ‘inform, educate and entertain' according to high standards, and to provide an agreed allocation of unpaid airtime to arty political broadcasts5. Within this familiar context, television centralised the campaign, and thereby increased the influence of the party leaders: what appeared on BBC1's flagship 9 O'clock News and ITN's News at Ten, and related news and current affairs studios, was the principle means by which politicians reached the vast majority of voters. To work effectively within this environment parties developed a coordinated national campaign with professional communications by specialists skilled in advertising, marketing, and polling. The ‘long campaign' in the year or so before polling day became as important strategically as the short ‘official' campaign. These changes did not occur overnight, nor did they displace grassroots constituency activity, as the timeless ritual of canvassing and leafletting continued. A few trusted experts in polling and political marketing became influential during the campaign in each party, such as Maurice Saatchi, Tim Bell and Gordon Reece in Conservative Central Office, but this role remained as part-time outside advisors, not integral to the process of government, nor even to campaigning which was still run by politicians. Unlike in the United States, no political marketing industry developed, in large part because the only major clients were the Labour and Conservative party leaderships: the minor parties had limited resources, while parliamentary candidates ran retail campaigns based on shoe-leather and grassroots helpers. But the net effect of television during the era of modernisation was to shift the primary focus of the campaign from the ad-hoccery of unpaid volunteers and local candidates towards the central party leadership flanked by paid, although not necessarily full-time, professionals6. Lastly in the late twentieth century Britain seems to have been experiencing the rise of the post-modern campaign, although there remains room for dispute in the interpretation of the central features of this development and its consequences. The most identifiable characteristics, evident in the 1997 campaign, include the emergence of a more autonomous, and less partisan, press following its own ‘media logic'; the growing fragmentation and diversification of electronic media outlets, programmes and audiences; and, in reaction to these developments, the attempt by parties to reassert control through strategic communications and media management during the permanent campaign. Partisan Dealignment in the Press In the post-war period parties have had long-standing and stable links with the press. In 1945 there was a rough partisan balance with about 6. 7 million readers of pro-Conservative papers and 4. 4 million readers of pro-Labour papers. This balance shifted decisively in the early 1970s, with the transformation of the left-leaning Daily Herald into the pro-Conservative Sun, and the more aggressively right-wing tone of The Times, both under Rupert Murdoch's ownership. By 1992 the cards had become overwhelmingly stacked against the left, since the circulation of the Conservative-leaning press had risen to about 8. 7 million compared with only 3. million for Labour-leaning papers (see Figure 1). Throughout the 1980s Mrs Thatcher could campaign assured of a largely sympathetic press, which provided a loyal platform to get her message across7. One of the most striking developments of recent years has been the crumbling of these traditional press-party loyalties. The evidence comes partly from editorial policy. The Conservative press had started to turn against Mrs Thatcher in 1989-90, when the economy was in recession and her leadership became deeply unpopular, and this constant barrage of criticism probably contributed towards her eventual demise8. During the 1992 election, while the Sun and the Daily Express continued to beat the Tory drum, comment from some of the other pro-Conservative press like the Mail and The Sunday Times was more muted, and four out of eleven daily papers failed to endorse a single party9. The new government enjoyed a brief respite on returning to office but press criticism of John Major's leadership deepened following the ERM debacle on 16th September 1992, with only the Daily Express staying loyal. Journalists continued to highlight the government's difficulties over Europe, and internal splits over the debate on the Maastricht Treaty. By the winter of 1993, a succession of scandals involving Conservative politicians created headline news while editorials regularly denunciated the government, and particularly the Prime Minister. By the time of the July 1995 leadership challenge only the Daily Express backed John Major solidly, while the Sun, the Mail, The Times and the Telegraph all argued that it was time for him to be replaced10, an embarrassment for their leader writers given the outcome. The question, in the long run-up to the election, was whether the Tory press would return home, once the future of the Conservative government was under real threat. In the event, the 1997 election represents a historic watershed. In a major break with tradition, six out of ten national dailies, and five out of nine Sundays, endorsed the Labour party in their final editorials (see Table 1). This was twice the highest number previously, and it reversed the long-standing pro-Conservative leanings in the national press. With impeccable timing, the Sun led the way on the first day of the campaign, (THE SUN BACKS BLAIR), with a frontpage claiming Blair is a â€Å"breath of fresh air† while the Conservatives were â€Å"tired, divided and rudderless†, and its defection stole the headlines and damaged Tory morale. This change of heart came after assiduous efforts by Labour to court press support, including meetings between Blair and Rupert Murdoch, especially Blair's visit to Australia in 1995. roughout the campaign the Sun, with ten million readers a day, provided largely unswerving support for Blair, although opposing Labour policy on Europe and the unions, and many commentators predicted that the switch, based on Murdoch's commercial considerations rather than political affinities, would not last long11. Labour's traditional tabloid, the Daily Mirror, with six million readers, continued its brand of centre-left journalism (â€Å"the paper for Labour's TRUE supporters†). On the las t Sunday of the campaign, influenced by Murdoch, The News of the World decided to follow the lead of its sister paper, the Sun, and backed Labour. Among the broadsheets The Guardian called for tactical voting for the Liberal Democrats in seats where it made sense, but broadly endorsed Labour. The Independent was more restrained in its backing, casting its editorial vote for Labour â€Å"with a degree of optimism that is not entirely justified by the evidence†. The paper was clearly more anti-Tory than pro-anything. The Times advised their readers to back Eurosceptic candidates from whatever party, although, in practice, nearly all were Conservatives. Only leads in the Daily Telegraph, and the Daily Mail (â€Å"Labour bully boys are back† â€Å"Labour's broken promises†) remained strongly in the Tory camp. Even the Daily Express was more neutral than in the past: a double-page spread was divided between Lord Hollick, its chief executive, arguing for Labour and its chairman, Lord Stevens, arguing for the Conservatives. The front-page of the election-eve Mail carried a colourful Union Jack border and the apocalyptic warning that a Labour victory could â€Å"undo 1,000 years of our nation's history†. Yet any comparison of editorial policy probably under-estimates the balance of partisanship in news coverage during the overall campaign. For example, the Mail ostensibly endorsed the Conservatives during the campaign, but in practice it probably deeply damaged the government by headlining sexual scandals in the party, and reinforcing images of disunity with leading articles highlighting the number of Tory Eurosceptics. With friends like this, the Conservatives did not need opponents. To understand this we need to go beyond the leaders, which are rarely read, and even less heeded, to examine the broader pattern of front-page stories. The most plausible evidence for dealignment is that certain papers like the Sun, traditionally pro-Conservative, switched camps, but also that front-page stories were often so similar across all the press, driven by news values irrespective of the paper's ostensible partisanship. Since the early 1970s fierce competition for readers has encouraged far more sensational coverage in the popular press, fuelling an endless diet of stories about ‘scandals', (mostly sexual but also financial), infotainment, and the Royals, preferably all three. This process started when Rupert Murdoch bought the News of the World in 1968, and the Sun a year later. It accelerated in the cut-throat competition produced by the launch of the Daily Star in 1978, which sought to out-do the Sun in its relentless search for sex, investigative ‘exclusives' about celebrities, violent crime, and graphic coverage of the bizzare. Those who thought British newspapers had reached their nadir at this point had under-estimated the soft-porn Sunday Sport, launched in 198612. The tackiness of the popular press, such as their exhaustive gossip about the goings-on of the younger Royals, gradually infected and corroded the news culture of the broadsheets as well. By the mid-1990s, the journalism of scandal trumped party loyalties, hands down. This fuelled the series of sleaze stories about senior Conservative politicians hroughout John Major's years in government, and there was no let-up during the campaign. As documented in detail later, the first two weeks of the election were dominated by a succession of stories about corruption in public life and sexual ‘scandals', providing a steady diet of negative news for the government which swamped their message about the economy.